Who do we work for?
Wspieramy właścicieli firm, działy marketingu i sprzedaży oraz zarząd.
We provide figures and conclusions that enable effective business decisions based on facts, not on hunches.
Facts instead of opinions.
Specific recommendations ready for implementation instead of impressions.
We provide figures and conclusions that enable effective business decisions based on facts, not on hunches.
Facts instead of opinions.
Specific recommendations ready for implementation instead of impressions.
Research that translates into accurate public decisions.
For years, we have been supporting the administration in making better decisions concerning education and society.
Our experience:
For years, we have been supporting the administration in making better decisions concerning education and society.
Our experience:
- 100+ completed public projects
- Proficiency in public procurement procedures and efficient tender management
- References available for download upon request
Discover our offer
Brand and communication
Customers and market
Customer experience
Public institutions
See how customers really perceive you – and what that means for your strategy.
- Find out whether your message is consistent with how the market perceives you.
- Identify gaps in brand understanding – and use them as an opportunity.
- Receive specific tips on what to strengthen and improve in your communication.
Is the campaign working as you expected? What can be improved?
- Find out if you reached the right group and if the message was clear.
- See which elements of communication were most effective.
- Draw conclusions for future activities based on facts, not on impressions.
Understand how current employees and potential new hires perceive you.
- Learn what attracts talented people – and what discourages them from applying.
- Check whether your HR communication works as planned.
- Strengthen your employer brand to attract better people and reduce turnover.
Understand how customers use your category – and what drives them.
- Learn about your customers' habits, motivations, and needs.
- See what criteria determine product selection.
- Use this data for better positioning, segmentation, and product development.
Before you introduce something new, determine how it will work.
- Receive hard data: whether the new concept is understandable and attractive.
- Compare several versions and choose the one that best appeals to your audience.
- Reduce the risk of costly implementation errors.
How much are customers really willing to pay?
- Learn the optimal price level – one that will not scare customers away or lower your margin.
- Understand at what price your product loses its appeal.
- Develop a pricing policy that supports sales and profit.
Segmentation based on real attitudes and motivations.
- Identify groups with different motivations, needs, and behaviours.
- Tailor your offer, communication, and sales activities to specific segments.
- Speak a language that resonates with the right people.
Find out what they appreciate – and what might make them leave.
- Identify strengths that are worth communicating.
- Detect risk points in customer relationships – before they turn into losses.
- Improve the customer experience to produce greater loyalty and retention.
See what your customer service really looks like.
- Verify whether standards are being met – and where there are gaps.
- Receive specific scenarios for improving customer contact quality.
- Strengthen the consistency of the experience across different touchpoints.
- Gain an accurate picture of the needs, attitudes, and barriers among residents.
- Understand how people respond to changes and social programs.
- Thanks to the data, you will be able to plan effective actions and assess their real impact.
- Your decisions will be based on facts, not intuition.
- Find out what citizens really think – before you make a decision.
- Understand public sentiment and the level of support for key initiatives.
- Monitor changes in opinion over time and respond to them early enough.
- Build communication based on knowledge, not on assumptions.
- Learn about the real moods and preferences of voters in your region.
- Understand the opinions and needs of the community to better tailor your actions to their expectations.
- Use data to help you make the right strategic and communication decisions.
Ready-made research packages
Sometimes you don't have to reinvent the wheel. Below you will find proven products that you can implement quickly.
Benchmark Radar
Does your brand say something heard nowhere else? We will check your competitors' communication.
Concept Check
Which campaign idea will work better? We will compare concepts and identify the best one.
Client Echo
What are your customers thinking but not saying? Satisfaction survey with recommendations.
Brand Pulse
How does the market really see you? Image survey – what to strengthen, what to reshape.
Purchase decision map
What does the customer journey look like step by step? We will identify what motivates as well as deters customers.
They trusted us
Questions? Let's talk!
Write to us at biuro@instytut-ipc.pl or fill out the form below, and we will contact you within 24 hours.
Rather not write? Give us a call
