The Marketing Research Department conducts research projects, the results of which are used to build, verify and also implement company strategies. Marketing research facilitates creation and provides the possibility to control marketing instruments.

In the marketing research process we use methods of quantitative, as well as qualitative research. When conducting studies we always strive to pay particular attention to the transparency of our activities and satisfaction of our Clients.

 

We specialize particularly in the following types of projects:

  • Brand image studies
  • U&A (Usage and Attitude) studies
  • Customer satisfaction studies
  • Product, packaging and advertisement tests
  • Studies of conducted campaigns effectiveness
  • Price flexibility studies
  • Mystery Shopping studies
  • Segmentation studies
  • Employer branding studies
The main objective of the Marketing Research Department is to provide Clients with reliable information from the market about the market. What our Clients receive from us is reliable information essential to making decisions related to developing their business.