The Leonardo da Vinci of IPC, a one man band. He knows everything about what goes on at the Institute. Nothing goes past him. His motivational “We can do it” – is invaluable.
A cold and analytical mind. A researcher for whom elaboration on social issues is no problem. A master of retort, who always seems to be misplacing pens.
Water and fire. Heat and mind. Two opposing elements. A complete researcher. Whether it’s SPSS or a focus room, there is nothing that’s a secret to her. Well, maybe her two temperamental dogs.
A scientist with a knack for travel. Each of his journeys to a new corner of the world is also an academic study of a newly met culture, society or ethnic group. A social researcher in the fullest sense of the word.
A focus-maniac. Given the choice, she probably wouldn’t leave the focus room, unless she could once again see the aurora in the Arctic Circle or feed an elephant in the savannah.
Analyses of demand and evaluations are heir daily bread and butter. No market can keep secrets from her, especially the market of coffee, which she adores and drinks gallons of daily.
Sociologist and marketing specialist all in one. She knows all the technical capabilities of the focus room’s equipment like no one else in the team. After hours, a fervent enthusiast of make-up tutorials on YouTube.